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Congratulations card for new MPs
The Project
In House project for World Vision
• Greeting card for MPs
Objectives:
In a fruitful collaboration with the World Vision UK Campaign team, we sought to devise a creative approach to engage newly elected MPs and amplify the voices of children worldwide. Our aim was to highlight World Vision UK's role as a "Champion for Children."
The Solution:
Working closely with the copywriting team, we developed a solution that combined a personal touch with relevance and humour. Our hope was to bring a smile to the faces of the newly elected MPs. Recognising the likelihood of hand-written envelopes being opened by gatekeepers, we ensured that our message would reach our target audience directly.
Follow-Up Video:
A short video featuring World Vision UK's CEO was filmed to congratulate the MP. This video could be accessed by scanning a QR code. We also selected a photograph of a child wearing clothing similar to that worn by children in the UK. This was intended to foster a sense of familiarity and empathy.
