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Fight For Girls Campaign at Rend Collective Tour

The Project

In House project for World Vision
• Social media video
• Sign-up flyer
• Screen visual

Background:
World Vision UK's Fight For Girls Campaign at the Rend Collective Tour was a highly effective collaboration between me and the Marketing and Acquisition Teams.

Adaptive creative solutions:
To ensure maximum volunteer sign-ups, the sign-up form was designed to enable immediate, pen-on-paper commitments during personal interactions. This approach was chosen in response to the unreliability of QR codes in certain venues, which could have led to missed opportunities. By providing a physical copy, we aimed to facilitate immediate sign-ups while also offering potential volunteers a tangible reminder to consider joining at a later time.

Brand Visibility through Video Engagement:
By wearing a WVUK t-shirt and interacting with the audience at the concert, we effectively increased brand awareness for World Vision UK. The impact was further amplified when the footage was shared on social media, generating more engagement as the tour continued.

Unified Brand Visuals and Messaging
The Rend Collective band members delivered a powerful campaign message, enhanced by a visually striking and consistent backdrop. Their relatable story captivated the audience and effectively conveyed a meaningful message for the Fight for Girls Campaign.

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