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World Vision UK at the Awaken Festival
The Project
In House project for Awaken Festival
• Poster
• Interactive photo stand
• Engagement banner
• Poster for toilet doors
• Flyer
The challenge:
This project, a collaboration with the Events team, aimed to create a concept for World Vision UK's presence at a family-oriented festival. The challenge was to align the concept with the organisation's brand essence while ensuring it resonated with the festival's audience and encouraged interaction.
Brand Message Adaptation:
Initially, we faced difficulties with the messaging and visual design, which risked misrepresenting the brand due to cultural nuances. To address these issues, we refined the concept, simplifying it while maintaining its engaging nature. This approach enabled World Vision UK's volunteers to easily communicate a clear message to festival-goers, including Christians of various ages.
Enhanced User Engagement:
The project was a resounding success. Audiences were drawn to World Vision UK's stall, where volunteers effectively discussed specific projects and encouraged child sponsorship. This resulted in increased sign-ups to support children in need in Pajule.







