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The Beacon Hub

The Project

Full brand implementation
• Brand identity
• Tone of voice
• Website
• Social media strategy
• Social media graphics & videos
• Printed marketing materials
• Signage system
• Community engagement strategy
• Presentation
• Collaborations (Architect, Chalk Artist)

As the brand lead for The Beacon Community Hub project, I spearheaded the development of the full brand experience.

Brand strategy:
A stakeholder communications strategy was implemented to enhance brand awareness and strategic thinking. This strategy aligned with the brand’s value proposition and design execution across both online and offline channels, with the goal of raising funds during the COVID-19 pandemic.

Fruitful result with longevity:
This initiative proved successful in laying the groundwork for long-term brand implementation and addressing the issue of loneliness among marginalised communities.

• Crafting engaging presentations to influence brand users and donors

• Collaborating with stakeholders, including the leadership team, building development team, architect, volunteers, donors, and the public.

• Imaginative and consistent cross-channel creatives, encompassing brand visual identities, signage, websites, social media videos, graphics, and photography.

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